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For your Midterm paper, you will review the business plan of P’kolino Inc. (ATTACHED) and write a comprehensive essay to address the questions below. This case contains a manageable amount of material and presents the opportunity to consolidate the material covered to date in the course. Please note: this a large case, which is why you have been given two weeks to complete the midterm.
Preparation Questions
P’kolino is a children’s furniture company that was launched in 2005. As you read the business plan, keep the following questions in mind:
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- Does the business plan tell a coherent and compelling story?
- Does the plan capture all of the learning that Antonio and JB have accumulated?
- What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
- What are the three strongest aspects of the plan?
- What areas need improvement?
• Entrepreneurial Attributes:On page 37 of their business plan (page 298 in your textbook), the section “The Team” briefly lists the founder’s information. While in the case study there was not specific discussion about the attribute of the co-founders, , think and hypothesize a about a possible list of attributes that you think the co-founders may possess. Which three are the most important; why do you think so? How did these attributes help them succeed?
• Business Plan:Does the business plan tell a coherent and compelling story? Does the plan capture all of the learning that Antonio and JB have accumulated? What are the three strongest aspects of the plan? What three areas need improvements? Explain why you chose the improvements that you chose and what you think will be the result if the improvements you recommend are implemented.
• Future Questions:What three questions do you think Antonio and JB need to answer through further planning before they launch the venture? Share the rationale and logic behind your questions.
• Funding: Would you invest in this firm? Why or why not? Share the reasoning and the rational for your decision to invest or not invest in this firm.
Paper Length: The midterm should be written in essay format (Introduction, Main Points, and Conclusion) and should be 1,000 to 1,500 words that address the four topics listed above. Please be sure to use APA formatting and list any relevant sources.
