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Marketing Plan for the Capstone Project
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Students will create a strategic business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed throughout the BS program at COB.
You will be required to submit a specific section of the capstone in each Module of the course as indicated in the assignment directions. Each section will be due by the end of the Module in which it is assigned. Review the Capstone Project Assignment Directions for additional information.
Write the Marketing Plan for your organization (750-1,000 words). Use the topic material articles and the textbook to help in completing the assignment.
Address the following:
1- Describe the target market.
2- Identify the size of your potential target market.
3- Include a SWOT analysis (use a two by two table in Word).
4- Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization, you may consider describing the 4Is (intangibility, inconsistency, inseparability, and inventory).
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.
