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BUS 330 Week 2 DQ 1Product Life Cycle Stories
Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
Guided Response:
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Check My Assignment!- Review section 3.2 in our text regarding product life cycles.
- Check out our sample life cycle Storify regarding Polaroid Instant Cameras.
- Identify an appropriate product, product category or brand.
o One that has moved through all phases of the life cycle
o Do a web search for dead brands or product fads. Or use this article about bygone tech for inspiration. - Research your brand/product/category to answer the following:
o The approximate timing of each life cycle phase
o The key events that marked the start or end of each phase
o Use at least three sources and refer to our example as needed. - Create and publish a new Storify that contains the following:
o One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
o At least one image or video (product shots, advertisements, etc.).
o Three APA formatted citations. Reference your sources at the end.
o When done, copy the link of your published Storify story. - Post your Storify link to the DQ forum below.
o In the title of your post identify your product/brand/category.
o In the body of your post, provide your Storify link. See our example. - Respond to at least three life cycleStorifys for brand/products/categories other than the one you picked. Then answer this question:
o Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how.
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