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Focus groups can provide rich, thick descriptions of experiences, attitudes, and opinions shared by a group of individuals who have in common a shared experience about the phenomena you are studying.
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Review the resources in the course and online about the challenges, advantages, and disadvantages of using focus groups as part your research methods. Consider if, for your topic, whether a focus group would be a good choice for data collection.
For this Discussion, you will explore the differences between individual interviewing and focus groups.
To prepare for this Discussion:
Review the Learning Resources related to coding, data analysis, and focus groups.
Review the focus group media program found in the Learning Resources and consider how you might use a focus group in collecting data for the topic of your research. By Day 3
Post your explanation of:
The difference between collecting data using individual interviews and a focus group (e.g., intent, selecting participants, conducting the interview or focus group)Given the topic you are currently using for your research, would you consider using a focus group for your study? Why or why not?
