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Marketing Challenges in a New Economy
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Read the article: “Airbnb and the Unstoppable Rise of the Share Economy ”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multi-billion dollar business.
Article for assignment:
Geron, T. (2013, January 23). Airbnb and the unstoppable rise of the share economy. Forbes. Retrieved from http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/
· Explain how this concept is disrupting our traditional economy.
· Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
