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A five page report addressing:
-Analyze the environmenatal force/trend selected (e-cigarettes). Include how the organization in the article is using the force/trend to better understand itself.
with your selected health care organization in mind, conduct a SWOT analysis of the environmental trend selected (e-cigarettes).
-Annalyze how the trend might impact the marketing of your organization. Recommend strategies to maximize opportunities and overcome threats.
Resources
Mackey, T.K., Miner, A., & Cuomo, R. E. (Drug 2015). Exploring the e-cigarette e-commerce marketplace. Identifying e-cigarette marketing characteristic and regulatory gaps, Drug and Alcohol Dependence, 156, 97-103.
