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First part: Product concepts and design details o Show a few (e.g., 5 or more) alternative design concepts you considered: Sketch Brief description; highlight unique feature(s) Compare using Pugh Chart Provide sketches and specifications of the chosen best alternative product. Define functional metrics that will be used to evaluate the success or failure of your design A detailed QFD chart o Elaborate on key design ideas allowing cost‐effective variations of your product (e.g., modularity) o What are the high‐end low‐end versions? o How many variations customers could choose from in each market? Second part: Initial draft of the Business Model Canvas (BMC) o Explain how your startup can be profitable Third part: Appx. 1: Ranked list of initial ideas (minimum of 15) submitted and discussed by all the team members Appx. 2: Individual customer interview sheets (scans) Appx. 3: Main product idea & its value proposition – one page summary (flyer) o What purpose does it serve? What does it do? o Intended audience (demographics) o Target markets (countries) o Include some graphical representation (a sketch, photo, etc.) o Appx. 3: Main product idea & its value proposition – one page summary (flyer) • Appx. 4: Team CV, Team Canvas and Team Contract
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