In Chapter two, you learned about the strategic importance of the value proposition

In Chapter two, you learned about the strategic importance of the value proposition. It is important for an organization to understand that the value proposition can change over time. Read the article below about the change in the value proposition of the hotel industry. Write a 2 page paper discussion the shift in the proposition and explain why these changes are happening.

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https://www.economist.com/gulliver/2016/07/18/north-americans-feel-better-about-hotels-than-ever-the-goodwill-is-unlikely-to-last (Links to an external site.)Links to an external site.