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The questions with you have to address in the solution of this case.
1) How does the General Environment impact firms such as IMAX?
2) Do a Porter’s 5 forces based on the industry that IMAX operates in. How do these forces create opportunities or threats for IMAX?
3) Discuss IMAX’s business strategy and analyze how its resources, capabilities and core competencies support its business and corporate strategies.
4) Why was IMAX changing its business and corporate strategies? Could IMAX survive as a niche player that only made large format films and systems?
