- Using General Electric company, select a product or service from the company’s product offering (GE appliances) and respond to the following in your weekly marketing analysis paper:
- Evaluate using clear, insightful critical thinking, the organization’s pricing plan on this product.
- Identify the pricing strategy or strategies that are used.
- Compare and contrast the organization’s pricing strategy with that of a close competitor. How are they the same? How are they different?
- Assume you are the product manager for this same product; the close competitor has just dropped their price 20% on their competing product offering. You are now responsible for setting a new price for this product and writing a new formal price plan. Following the six-step Setting the Price model that starts on page 176 of the course textbook, write a formal price plan using clear, insightful critical thinking.
- Evaluate using clear, insightful critical thinking, the organization’s pricing plan on this product.
- Paper requirements:
- Length: five – six pages
- Research requirements: 10 research sources. Sources must be credible and from the last five years.
- Your paper should use proper spelling, grammar, and APA formatting.
- If appropriate, these sources can be used in subsequent WeeklyMarketing Analysis Papers. Hint: Look ahead at the topics for thisseries of papers.When you conduct your research for this paper; you will likely identify possible research sources for futurepapers
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