Case Study 1: Apple Merging Technology, Business, and Entertainment

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Management Information System MIS 201

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Case Study 1: Apple Merging Technology, Business, and Entertainment

1) Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad.

2) Explain how Apple achieved business success through the use of information, information technology, and people.

3) Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system.