Include a statement of how innovation is necessary to develop sustainable marketing strategies.

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Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.

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Include a statement of how innovation is necessary to develop sustainable marketing strategies.

List at least one specific strategy for innovation you will be using in the final project.

Include an evaluation of the effectiveness of this strategy.

Format your paper consistent with APA guidelines.