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Please select a foreign country and research a business opportunity for an American product or service you might introduce into that country. In this paper you should analyze and synthesize how the following variables may impact the success of this business venture/opportunity.
(1) PRODUCT CONCEPT: Identify the physical attributes, customer benefits, and competitive advantages of the product or service to be offered by the organization. Analyze geographic, economic, cultural, and legal factors that would influence offering a standardized or an adapted product for this market.
(2) PRODUCT LIFE CYCLE: Discuss economic,cultural, political, or technological factors that might affect the speed of movement of the product or service through the stages of the product life cycle (introduction, growth, maturity, and decline).
(3) TARGET MARKET: Describe the characteristic of potential customers in term of geographic location, demographics, media habits, consumer behavior patterns, and lifestyle activities.
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