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1. Apply the three internal analysis frameworks -SWOT analysis, value chain analysis, and the resource-based view-as a way to explain and evaluate aspects of Apple’s internal environment highlighted in the Chapter Case about Apple and the interview with Steve Jobs.
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a. What are Apple’s strengths and weaknesses, opportunities and threats?
b. Roughly what would Apple’s value chain look like, and how might it differ from other companies mentioned in this case?
c. Where are Apple’s key resources and capabilities? Which are most valuable? Why?
2. Which is the most meaningful type of comparison you make use of in conducting each approach to internal analysis at Apple?
3. Which approach to internal analysis works best in your internal analysis of the aspects about Apple covered in this case? Why?
4. In your opinion, would it be best to use that approach (your answer to question 3) alone or to use it along with the other two approaches if you were a manager responsible for conducting an internal analysis of your company as part of its strategic management process?
