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Leadership and Ethics in
Healthcare
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Why Your Healthcare
Practice Needs a Marketing Plan
To
complete the following assignment, go to this week’s Assignment link
in the left navigation.
Why Your Healthcare Practice Needs
a Marketing Plan
Watch the
video,Why Your Healthcare
Practice Needs a Marketing Plan. Write a three page paper (excluding title
and reference pages) in APA format. Utilize
at least two scholarly sources (in addition to the video and the course text)
that were published within the past five years and that are cited according to
APA guidelines as outlined in the Ashford Writing Center.
Include the following content elements in your paper:
· Describe the main reasons why the
healthcare practice needs a marketing plan as outlined in the video.
· Describe three necessary
considerations described in the video.
· Discuss three distinguished strategies
presented in the video.
· Articulate how you will apply the
information in the video to your marketing plan or a marketing plan in a
healthcare organization
