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Get Help Now!Supply Chain and Logistics Management
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070
Click here to view a transcript of the video.
After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.
1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
Answer question 3 or 4 below:
3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
4. In what ways may market research have helped prevent these large technology businesses from failing?
Each of your three responses should be at least one page in length; therefore, with an introduction and conclusion included, your essay should be at least four pages in length. In addition to the video, your essay must reference at least one article of your choice from a business-related or news website; therefore, your essay should reference at least two sources. Your essay must be in APA format. All paraphrased and quoted material must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.
BBA 3201, Principles of Marketing 1
Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to:
6. Discuss supply chain and logistics management in marketing. 6.1 Compare competing businesses’ responses to supply chain and logistics innovations. 6.2 Examine emerging factors that can negatively affect the supply chain and logistics
management.
Course/Unit Learning Outcomes
Learning Activity
6.1
Unit Lesson Video: Marketing: Secrets of Branding Video: Online and Mobile Business Marketing Video: Marketing Research and Information Video: Global Car: Who Really Builds the American Automobile? Video: Amazon.com and the World of E-commerce Video: Midwest Manufacturers Fight to Stay Competitive in Global Marketplace Unit VII Essay
6.2
Unit Lesson Video: Marketing: Secrets of Branding Video: Online and Mobile Business Marketing Video: Marketing Research and Information Video: Global Car: Who Really Builds the American Automobile? Video: Amazon.com and the World of E-commerce Video: Midwest Manufacturers Fight to Stay Competitive in Global Marketplace Unit VII Essay
Reading Assignment In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portion of the video below: Segment 7 titled “Marketing Research” (2:40 in length). Bartholomew, J. (Producer & Director). (2014). Marketing: Secrets of branding [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=58811&loid=279773
You are only required to view the following portion of the video below: Segment 2 titled “Online Marketing: Website Goals and Analytics” (2:37 in length). Granberry, R. (Producer). (2014). Online and mobile business marketing [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=53460&loid=224925
UNIT VII STUDY GUIDE
Supply Chain Management https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=58811&loid=279773https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=58811&loid=279773https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=53460&loid=224925https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=53460&loid=224925
BBA 3201, Principles of Marketing 2
UNIT x STUDY GUIDE
Title
You are required to view the video below in full (9:02 in length). Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). Marketing research and information [Video file].
Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10140
You are only required to view the following portion of the video below: Segment 23 titled “Supply Chain Management in a Global Market.” (3:05 in length). Leonard, C., Ringer, J. (Producers), & Billingsley, D. (Director). (2009). Global car: Who really builds the
American automobile? [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=41400&loid=84374
You are only required to view the following portion of the video below: Segment 1 titled “Profit and Investment” (6:34 in length). MacNeil/Lehrer Productions (Producer). (1999). Amazon.com and the world of e-commerce [Video file].
Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10069&loid=20767
You are only required to view the following portion of the video below: Segment 5 titled “Short Supply Chain” (2:12 in length). MacNeil/Lehrer Productions (Producers). (2007). Midwest manufacturers fight to stay competitive in global
marketplace [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=53378&loid=222917
Unit Lesson Click here to access the Unit VII Lesson presentation. (Click here to access the PDF version of this presentation.) https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10140https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10140https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=41400&loid=84374https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=41400&loid=84374https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10069&loid=20767https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10069&loid=20767https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=53378&loid=222917%20https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=53378&loid=222917%20https://online.columbiasouthern.edu/bbcswebdav/xid-78840031_1https://online.columbiasouthern.edu/bbcswebdav/xid-78840032_1
