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1. Read the Case and explain the strengths and the weaknesses of the traditional prescriptive model for determining strategy when applied to a business developing in an uncertain context.
2. Identify the main uncertainties in the context of an internet travel agency.
3. Discuss which of the alternative methods of determining a company’s strategy would be more appropriate in this case.
4. Choose a specific company in this business and put forward specific strategic initiatives based on the approach that you have considered most appropriate.
Instructions:-
> Use all the 3 references
> It should be totally Plagirism Free.
> Make it simple & easy to understand, and answer to the point.
> Research on internet & mention sources.
> 600-620 words required.
> Document should be in MS WORD format.
