· Disney World Paris has been losing money for the last 22 years of it existence (when did it open? 1-2 sentences)

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Micro Issue: Disney World in Paris Losing Money

I). Problem

A. Problem/Issue

· Disney World Paris has been losing money for the last 22 years of it existence (when did it open? 1-2 sentences)

B. Contributing Factors and Background Information

· Visitors to the park have never met the 15 million projected number required for it to make profits

· The company underestimated the cost of employing French employees in France

· Most of the home countries of the European visitors have been facing issues with recession (Spain, France, and Italy)

· It was positioned wrongly

· French are slow to embrace something that is not French in nature (maybe not only statistics, use some quotes to show evidence)

II). Possible solutions or alternatives

A. Option 1

· Ask for rescue investment from the parent company

1. Benefits

· Would bail the company out of its debt

· Would improve the structures to attract more visitors

· Would improve the overall performance of the park

2. Cost/Negative Consequences

· There would be no guarantee that the performance would turn around for the better

· The park would be a burden for the parent company

B. Option 2

· Advertise the park across Europe more

1. Benefits

· Would likely increase the visitors

· Would increase the awareness of the park in the target market

· Would likely increase revenue

· Would promote profitability

2. Costs/Negative Consequences

· There is no guarantee that it would work

· It would not address the culture issue involved

· Would not deal with the root location issue of the Disney World in the European market

III). Recommendation

· A combination of option 1 and 2