Question 1.1. (TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality. (Points : 5)

Question 1.1. (TCO 6) _ data are those that are owned by someone else, typically

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free or inexpensive, that have potentially unknown quality. (Points : 5)

   Secondary

   Primary

   Internal

   External

Question 2.2. (TCO 6) A number of demographic factors have been shown to impact healthcare utilization. For example, _ are more aware of available health services and are quicker to turn to health professionals when symptoms arise. (Points : 5)

   Latinos

   the elderly

   men

   women

Question 3.3. (TCO 7) South Baptist Healthcare Center is monitoring the increase in use of social media among the population. This trend is part of the _ component of the external environment analysis. (Points : 5)

   competitive

   legal/regulatory

   economic

   technological

Question 4.4. (TCO 7) As part of the __ audit, a healthcare marketer examines competitors, market position, and market share. (Points : 5)

   external

   internal

   financial

   community health

Question 5.5. (TCO 8) In order to answer the research question regarding the speed of service in the emergency department, Northeast Hospital observes the actions of research subjects through a recording device. This primary data collection method is known as a(n) __. (Points : 5)

   personal interview

   focus group

   survey

   observation

Question 6.6. (TCO 8) Advantages of a __ survey is that it is a relatively quick way to acquire information and generally results in a higher response rate. (Points : 5)

   mail

   phone

   computerized

   personal

Question 7.7. (TCO 9) The goals of the _ plan are driven or guided by the goals of the plan. (Points : 5)

   marketing, strategic

   business, marketing

   strategic, marketing

   strategic, operational

Question 8.8. (TCO 9) In the __ stage of the marketing planning process, healthcare marketers collect and analyze data regarding trends in internal and external environments. (Points : 5)

   environmental analysis

   goal and objective development

   strategy development

   evaluation

Question 9.9. (TCO 10) In the development of the _ , the healthcare marketer seeks to gain an in-depth understanding of the organization’s products and services and the manner in which customers are served. (Points : 5)

   internal audit

   external audit

   marketing evaluation

   situation analysis

Question 10.10. (TCO 10) Using the _ budgeting method, the healthcare marketer would utilize the marketing plan strategies to develop projections for the current year’s budget. (Points : 5)

   competitive parity

   percentage of sales

   objective and task

   all you can afford

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