CRT 205 Week 3 Assignment Analyzing Credibility

Assignment: Analyzing Credibility

 Resources: “Giuliani Remembers 9/11‖ news clip and video ads located at one of the

links listed below.

 Due Date: Day 7 [Individual forum]

 View and assess the credibility of these media and advertising examples:

o The CNN Pipeline news clip located on the Materials tab of your student web page

for Week Three.

o Select one of the following links to view the video ads available at that Web site:

 http://www.toyota.com/corolla/demos.html

 http://www.progressive.com/commercials/progressive-commercials.aspx

 http://www.pedigree.com.au/tv/

 http://www.wendys.com/ads/

 Answer the following in regard to each of the two examples in a 100- to 200-word

response:

o Who paid for each example to be created?

o Can you detect a slant—that is, a secondary opinion conveyed by the examples’

creators?

o What does each example reflect about society at large? Is it credible? Explain your

answers.

 Answer the following in regard to the news clip in a 50- to 100-word response:

o Are you skeptical of the sources’ credibility? Why or why not?

o Do you detect any bias? Why or why not?

 Answer the following in regard to the video ad on one of the links above in a 100- to 200-word response:

o Does the ad make a claim?

o What fear or desire does the ad play into?

o Does it target an existing fear or desire or does it try to create a new fear or desire?

o Does it try to invoke feeling, use admirable people to persuade, or describe a

common situation?

o Would you make a purchase based on the information presented?

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